Posts Tagged ‘Marketing’

Design with Dialogue – Bodystorming

Saturday, March 20th, 2010

Design with Dialogue (DwD) is a community of practitioners of facilitation and collaboration methods that meets monthly at the Strategic Innovation Lab at OCAD. DwD members were recently involved in facilitating collaborative design events at ChangeCamp and the XCLINIC‘s XCAMP.

DwD is inviting all who are interested in designing user experiences to a special session (additional to the monthly DwD meeting) welcoming Dennis Schleicher, Director of User Experience for Sears, to Toronto Tuesday, March 23 from 7-9 pm at OCAD’s sLab, room 600.

Dennis’ workshop will provide an introduction to the practice of Bodystorming as a method for engaging people in simulating experiences and processes by designing them through joint acting and improvisation of envisioned situations. Dennis has written about three forms of Bodystorming on his noteworthy blog site Tibetan Tailor. Guess which one he will do, and come prepared to play!

Attendance is free but you have to register here.

Training 2010 Conference & Expo

Monday, February 1st, 2010

Training 2010 the premier event for workplace learning is taking place February 1-3, 2010 in San Diego, CA. Rahaf is one of the select group of keynote speakers at this conference.
Training 2010 covers the core areas of workplace learning: design, assessment, development, and management. Conference highlights include Stephen Covey, author of  The 7 Habits of Highly Effective People and The Economics of Trust; Steve Harper, author of The Ripple Effect, an exhibition of learning technologies as well as 36 case study presentations. Fresh from her participation in the World Economic Forum’s summit at Davos, Switzerland, Rahaf Harfoush, author of the book Yes We Did: Strategic Insights and Social Media from the Campaign that Changed History will be speaking about implications of social media for building a brand.

Innovations in Visual Search & Its Applications

Thursday, December 31st, 2009

The YTA Business Innovation group holds its sessions on the second Friday of each month. The next session will be on January 8th, 2010  from 12:00 – 1:30 PM, at the Corporate Training Center of Seneca College at 10 Allstate Parkway, Rm 113 in Markham.

Leila Boujnane, the CEO of Idee Inc., will be the featured speaker at this session. Idee Inc. is a Toronto-based company with innovative visual search technology. The topic of recent developments in visual search is timely given the recent disclosures of Google efforts, called “Google Goggles” in this domain. Google’s Visual Search for Android, simply put, is a service that will allow users to take a picture of a location on their Android-powered device, and it will trigger a Google search, which will then pull up information related to the image. Imagine the applications not only in tourism, but even informing consumers decisions about items in stores.

Visual search technology will have significant impact on many industries. The discussion at the January session promises to be interesting and enlightening. Attendance is free for YTA members and for prospective members on approval. You can register at the YTA web site, selecting “Programs”, “Peer Group Meetings”, “Business Innovation Peer Group” and then clicking the “Register” button.

The Foush in Argentina

Monday, November 9th, 2009

The Interactive Advertising Bureau (IAB), an international organization founded in 1996, is the main representative body of the online advertising industry in the world. This international non-profit organization is dedicated exclusively to promoting the use and to maximizing the effectiveness of Internet advertising.

The IAB Argentina chapter, founded in 2001 by 22 major organizations in the online advertising industry in Argentina,  brings together publishers of Internet content, advertisers, advertising agencies, media, ad networks, research and audit firms, interactive agencies, technology companies and other organizations committed to the development of marketing and Internet advertising .

IAB has currently more than 300 active member companies in the U.S. alone, and  has also presence in Canada, Brazil, Puerto Rico, France, Hong Kong, Japan, Poland, Singapore, Spain, Thailand and Holland.

Rahaf will be the keynote speaker on November 16, 2009 at the IAB Conference in Buenos Aires, Argentina.

Commerce Virtual Worlds

Monday, June 29th, 2009

Last week Helix Commerce International invited a select group of guests (including Manara) to a breakfast event at the Cricket Club in Toronto to share some of their research and findings on commercial use of virtual worlds and launch their first report on the subject, based on over 2 years of research on 27 companies using virtual worlds.

Helix CEO, Cindy Gordon, provided an interesting overview about Canada’s latest ranking in innovation among OECD countries (we ranked 13 out of 17, which is a D!) and some thoughts on how to support a revival of innovation leadership in North America. Then Kathryn Gibson presented a live demo of the newly launched Helix Innovation Center in Second Life (SL) with a brief guided tour to a number of business properties as well as a sophisticated jazz club in that virtual world. Kathryn is the virtual world Ninja at Helix and has designed an impressive space for the Helix Innovation Center. You can read her blog or follow her on Twitter or better by seeking her outstanding avatar in SL.

Kaline Hax Avatar

Kaline Hax Avatar

In the discussion we learned of several technology initiatives underway, most of them at the pilot stage and exploring various social media applications for building communities including virtual world presence. Major Canadian corporations involved included Rogers, a couple of Canadian banks, and investment firms.

Not many people think of virtual worlds when speaking of social media. Judging by the serious investments being made by a number of technology heavy weights (IBM, Intel etc.) it is safe to predict that this space will witness increasing importance and growth in the near future.

Stay tuned for more as we delve deeper into this aspect of social networks.

YES WE DID Book Launched

Monday, June 8th, 2009

On June 4, 2009 the Rotman School of Business hosted the launch of the book “YES WE DID – An Inside Look of How Social Media Built the Obama Brand” written by our very own Rahaf Harfoush and foreword by Don Tapscott.

The event was sold out with over 450 people filling the Fleck Auditorium and the balconies above it.

After introduction by Alex Manu and foreword by Don Tapscott (Adjunct Professors at Rotman co-sponsoring the event), Rahaf presented highlights from her book including the 7 lessons learned from her experience as a volunteer at the Obama campaign headquarters that could be applied to the corporate world. A Q&A session was followed by a book signing session and a reception for attendees.

The event was tweeted live by several people in the audience. If you’d like to read what people said about the presentation and the book just enter #yeswedid in the twitter search field on your browser or twitter application.

The book is now available at major book stores as well as online on Amazon.

Our Media Maverick Profiled in Marketing Magazine

Sunday, April 12th, 2009

In its issue of April 2006 Marketing Magazine has profiled Rahaf Harfoush, our very own New Media Maverick in residence. The article is written by Brendan Howley, an editor at Redwood Custom Communications and author of The Witness Tree. We appreciated Brendan’s thorough research and balanced reporting. Interestingly enough, for reasons unknown the print copies of Marketing Magazine were kept behind the check-out counter at Chapters Indigo!

You can read the full article online here.