GWP Brand Engineering – ING DIRECT

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In collaboration with GWP Brand Engineering’s CEO, Bruce Philp and his team, Rahaf led a workshop for ING Direct Canada in identifying potential areas of opportunities for using social media to increase customer engagement. We explored the competitive landscape, the importance strategic alignment, creative brainstorming and tactical best practices.

Client Feedback:

“Our session with Rahaf compressed months of trial and error learning into a single fascinating afternoon. Rahaf plainly has a superb command of the social networking space and an infectious enthusiasm for its power, but she also has a rare ability to make it accessible, useful and actionable. Our client was putting the day’s insights to work literally the next day.”

– Bruce Philp, CEO GWP brand Engineering


The ING DIRECT team and I truly enjoyed our day with you. It was useful, thought provoking and generated real action items for us to attack. We are much better prepared to drive our social media approach. The best part is we had a great time as well.

Again, thank you and good luck with your new and exciting challenge. Keep in touch.”

– Peter Aceto, CEO ING Direct Canada

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