It seems you can’t avoid the term “social media” anywhere you turn these days, and everyone is an “expert” on social media! The truth is the proliferation of social media and the wide uptake have created tremendous opportunities. As usual marketing and sales were first to ride the wave and exploit it for their purposes. but the same forces created also challenges, particularly at the level of enterprises. The issues were not how to create a Facebook page or how to use twitter. It was more about the planning, implementation, and governance of social media in a business environment.
Aware of these challenges the CIO Association of Canada (Toronto Chapter) organized two peer-to-peer event in June and in October of this year to explore in more depth the issues related to social media. Both sessions were very well attended and the conversation morphed quickly to the broader concept of “social business” rather than the limited scope of social media. It became rapidly clear that addressing these issues in the enterprise requires a more extensive interaction around a focused agenda. Leveraging its partnership with Forrester’s Research, the CIO Association co-sponsored a full-day workshop aimed specifically at training executives and managers on developing and implementing a social business strategy.
The workshop is taking place on November 17, 2011 at the Toronto Marriot Eaton Centre Hotel (525 Bay Street). Government, education institutions and non-profits as well as CIO Association members receive a discount on the price (use code CIO10). To register click here.
