After months of hard labor, several writer blocks, and many inspirations co-authors Alex Osterwalder and Yves Pigneur have completed their book Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. It was released hot off the press September 30, 2009.
The book provides an excellent overview of business models, both existing and emergent. It includes the Business Model Canvas tool, which has been put to the test already in a variety of situations with excellent results. Business Model Generation also stands out among similar business books in the care and effort invested in its design under the creative auspices of Alan Smith of The Movement.
Adding to the many interesting aspects of this book is the story of its writing. 470 practitioners from 45 countries collaborated with the co-authors on its content through a wiki-type collaborative environment called the Business Model Innovation Hub. [Full disclosure: I am one of the 470 contributors - No material interest in sales though]. The authors released chunks of their book as they were writing them and hub participants engaged in review, critique and contributions to those chunks. Even designs were put in front of the hub members. On the day of its release there were already 1000 copies pre-purchased in 55 countries!
The result is an outstanding book that is definitely worth reading. The story of the book making is worth telling on its own. We were hoping it could be told at the Fifth Business Innovation Factory conference held next week in providence, RI. Timing problems prevented securing one of the slots for story telling. We’re still hoping to be able to tell this remarkable story on the sidelines of BIF-5 and in other venues.
You can see a 72-page PDF preview of the book here. If you are interested in getting your copy, you’d be well advised to purchase it from the authors site here where the book will be available for limited time at the affordable price of $36. After that the book will be sold through Amazon with an anticipated price of $70.
Congratulations to Alex and Yves on their achievement. We are proud to have participated in this interesting and creative undertaking.
