I had the pleasure of being interviewed by Dan Schawbel’s Personal Branding Blog about business strategies for social media and my book “Yes We Did.” I also speak about the common mistakes businesses make when it comes to their digital strategy and how to conquer your fear when evaluating these tools.
A small highlight:
In your opinion, what are the most common mistakes businesses and organizations make when it comes to social media and branding?
The most common mistake I see are businesses who think they need to be doing every new thing. They are all over the place simply because they feel like they should be without necessarily considering how much value it’s adding to their overall strategic objectives.
Your best bet is to really sit down and think your strategy through. Where are your consumers naturally congregating online? What are they doing there? How would you like to engage with them?
These thoughts have to be carefully considered before entering this space, otherwise you end up wasting valuable time and money, not to mention potentially irritating potential customers as well.
You can read the rest of the interview here.